Strategic Marketing in the Global Forest Industries

A free online textbook in Marketing: Strategic Marketing in the Global Forest Industries.

WHY IT’S INTERESTING

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management.

SERENDIPITYA little unexpected

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A CLOSER LOOK

Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

Published by Oregon State University. The library lists its license as Attribution-NonCommercial. Open the catalog record to find the full text, formats, reviews, and current reuse terms.

FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaStrategic Marketing in the Global Forest Industries

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