Introduction to Business

A free online textbook in Management: Introduction to Business.

WHY IT’S INTERESTING

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes.

SERENDIPITYA little unexpected

FamiliarWeird

A CLOSER LOOK

The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers.

Published by OpenStax. The library lists its license as Attribution. Open the catalog record to find the full text, formats, reviews, and current reuse terms.

FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaIntroduction to Business

Original explanation based on the sources above. Images carry their own reuse terms.