Writing for Strategic Communication Industries

A free online textbook in Literature, Rhetoric, and Poetry: Writing for Strategic Communication Industries.

WHY IT’S INTERESTING

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills.

SERENDIPITYA little unexpected

FamiliarWeird

A CLOSER LOOK

This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.

Published by Ohio State University Libraries. The library lists its license as Attribution-NonCommercial. Open the catalog record to find the full text, formats, reviews, and current reuse terms.

FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaWriting for Strategic Communication Industries

Original explanation based on the sources above. Images carry their own reuse terms.