Legal Aspects of Marketing and Sales

A free online textbook in Administrative Law: Legal Aspects of Marketing and Sales.

WHY IT’S INTERESTING

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

SERENDIPITYA little unexpected

FamiliarWeird

A CLOSER LOOK

After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

Published by Saylor Foundation. The library lists its license as Attribution-NonCommercial-ShareAlike. Open the catalog record to find the full text, formats, reviews, and current reuse terms.

FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaLegal Aspects of Marketing and Sales

Original explanation based on the sources above. Images carry their own reuse terms.