Growth and Competitive Strategy in 3 Circles

A free online textbook in Management: Growth and Competitive Strategy in 3 Circles.

WHY IT’S INTERESTING

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions.

SERENDIPITYA little unexpected

FamiliarWeird

A CLOSER LOOK

Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies.

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FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaGrowth and Competitive Strategy in 3 Circles

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