Online / 2015
Information Strategies for Communicators
Information Strategies for Communicators
A free online textbook in Journalism, Media Studies & Communications: Information Strategies for Communicators.
Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.